How can you as a marijuana grower stay competitive and profitable as more marijuana dispensaries selling corporate marijuana open their doors?
The answer is: grow and market “craft marijuana.”
The success of the home brew and craft beer industries came because people got tired of Michelob, Miller, Budweiser, and other generic beers produced by large corporations.
They wanted small-scale beer producers who put more personal attention into their craft. Today, the vast majority of American beer breweries are craft beer and microbreweries.
The craft beer industry earned at least $20 billion in 2014!
More and more beer drinkers are homebrewing their own beer or buying it from microbreweries and craft beer producers, rather than from corporate producers.
So-called marijuana legalization laws discriminate against home and small-scale craft cannabis growers by limiting how many plants you can grow and by making it illegal for you to sell cannabis.
Even in Colorado, Oregon, and Washington known for legalized marijuana—home growers have to break the law if they want to grow and sell marijuana.
The system is rigged in favor of licensed, corporate cannabis growers.
The good news is in states where so-called marijuana legalization favors large-scale, commercial growers over home growers like me and you, consumers prefer craft marijuana because corporate marijuana is generic.
So just what is craft marijuana, and how can it give you more profits in a time of increasing competition?
Craft Marijuana is Produced Using the Cleanest Methods, Materials, and Processing
Whether you grow using organic nutrients in soil, or hydroponics nutrients in deep water culture, rockwool, coco coir, aeroponics or other hydro systems, ensure that your craft marijuana crops are clean inside and out.
This means not using chemical pesticides or any other substances that can contaminate your craft marijuana.
It means using reverse osmosis water.
It means microfiltering your grow room air and using other protection so no debris, molds, mildews, fungi, or pests get onto your buds.
If you’re growing with hydroponics nutrients, use a cleansing product like Flawless Finish to purge fertilizer salts out of your crops prior to harvest.
Craft Marijuana Drying & Curing
Many marijuana growers harm their flowers by improper harvesting, drying, and curing techniques.
The first mistake is by harvesting too early or too late. Read here for precise information about harvest timing.
Another mistake comes when buds are dried and cured the wrong way. Read here for precise information about drying and curing craft marijuana.
Craft Marijuana Storage, Packaging, Freshness
Dried and cured buds should be stored only in glass or stainless steel containers in the non-freezer part of a refrigerator. This preserves maximum potency, taste, and smell.
For optimum quality craft marijuana should be sold within three months of its cure date.
Craft Marijuana Strain Selection
The most successful craft marijuana growers and sellers strike a balance between the generic most popular strains and rare cannabis strains that nobody else is growing.
For example, I grow Haze, Diesel, and Kush cannabis strains because most people have heard of them and want them.
However, I offer discounts and freebies to get people to try new and/or rare marijuana strains.
I also make sure to pump the potency and taste of my buds using Bud Candy, Bud Factor X, Nirvana, and other hydroponics and organic supplements that increase resin production, taste, THC, and terpenoids.
When you grow powerful, tasty, rare craft marijuana that nobody else has, you get market advantage.
Craft Marijuana Marketing
Especially if you’re a home craft marijuana grower trying to compete with medical marijuana dispensaries or recreational marijuana retail stores, it’s no longer enough to just offer your customers a baggie containing good buds.
Take a page from the craft beer industry and gourmet food industry by packaging your cannabis attractively, providing information on how your craft marijuana products taste and their effects.
Maybe consider a delivery service.
Also consider having your buds tested so you provide customers with cannabinoid percentages, and lab-tested proof that your buds are clean.
You also want to provide a fast, secure, and comfortable way for your craft marijuana customers to interact with you and pay for your buds.
Whatever you can do to build a personal relationship with your customers goes a long way towards making them happy so they buy from you rather than from legal dispensaries or recreational marijuana stores.
Get Into Bubblehash, Live Resins, Dry Sift, Cannabis Concentrates, Dabs, Medibles, Tinctures, Topical Oils, Glass, Dab Rigs, Vaporizers
It’s easy to make bubblehash, dry sift, marijuana medibles, tinctures, and cannabis topical oils.
When you offer more than just buds, you gain a wider audience for your craft marijuana products.
Making dabs requires more expertise and equipment when compared to making bubblehash or medibles, but dab materials and oils such as budder, C02 oil, and butane honey oil are very popular and if you learn to make them safely, your craft marijuana business has an extra-desirable menu.
As with the growing and processing of buds, be sure your marijuana concentrates are free of contaminants and harmful chemicals.
This is especially important if you’re using harmful solvents like butane.
I’ve rarely tested butane honey oil or other butane solvent products that didn’t have butane still in them.
If you know someone who’s a glassblower, or have access to excellent dab rigs, vaporizers, and other marijuana use devices, this expands your craft marijuana business menu to make it more attractive to more people.
As you can see, in today’s competitive environment, it’s not enough to just grow good buds and sell them in a plastic bag.
When you add quality, rare strains, processed cannabis products, savvy marketing, and marijuana use devices to your business, you get more business.
Even in the most legalized marijuana states, if you’re growing more than 6-12 marijuana plants at home, you’re taking a big risk.
But the craft beer, homebrewing, and microbrewery industries show you that you can compete with the corporations that grow marijuana with state licenses.
Do your part to help grow the craft marijuana movement, and you’ll see more profits and success.